The Globe builds brands.
While a logo is the entry-point of the brand, a brand goes well beyond the logo to incorporate a collection of tangible and intangible assets. The Globe is all about building brands: not just the front door, but how they’re expressed through the whole building. After all, an ID alone is only a thinly-veiled disguise of reality if it isn’t backed up by substance.
The Globe plants a seed.
This brochure was created to raise funds for specific building projects at Bunbury Cathedral Grammar School. In the campaign, seeds were used to represent the growth of the current projects. The direct mail formed part of a bigger idea: growing and nurturing students.
A shining direction for Wesfarmers Arts.
The Globe designed its ninth Wesfarmers Arts Sponsorship Campaign. It earned us a nomination for the 2007 CREATE Awards. Positioned with the line ‘Illuminating the Arts’, the campaign showcased Wesfarmers’ generous sponsorship while also reflecting the artistic environment in which these productions are experienced.